How to Use Social Networking to Succeed in Business

If nothing else motivates you about social media subsequently consider this — The days of working for one or even two companies for your entire career have all but gone away. Looking for employment is hard work and takes quite a while. In surveys, most individuals find their next position via an introduction through networking. In addition that reality, there are other compelling reasons to join in.

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Social networking outlets like Facebook, Twitter and LinkedIn have given people who care enough to get involved and socialize at a one on one level by making use of their customers, their peers and their staff. Areas like Twitter need a rough skin, but the settlement is honest opinions from the people that use your service or product.

Services like Twitter offer virtually instant responses, which comes in handy when a new merchandise, service or attribute is launched. Sage IT managers and CIOs monitor these places to see how their user base is responding and interacting to their new launches.

“Twitter is a tremendous strength for tech professionals. It feeds the requirement for instantaneous answer,” says Shravan Goli, President of Dice.

Building your Dream Team

Hiring IT experts has become increasingly challenging, as headhunters and staffing companies can be cost-prohibitive for some companies. But thanks to places like LinkedIn, SpiceWorks and various job boards there are more areas than ever to look for innovative talent.

LinkedIn is particularly helpful in locating the passive candidates for your team, enabling you to search for individuals by geography, years of experience and assorted abilities, among other things. “I use LinkedIn to connect with others, whether it be possible candidates for a job opening I may have, sellers, generally through group discussions, or with other IT leaders,” says Jeffrey Hurley, Vice President and Head of Technology for Canada Pension Plan Investment Board.

Developing a Collaborative Environment

In order to innovate, companies need to create more collaborative user friendly surroundings. Social media as well as the Web are providing the tools to make that occur. More teams are remaining connected with packages like Campfire, Yammer and other on-line collaboration software such as Tracker. To remain applicable you have to be where the innovation happens, and if it is in any of these cooperation suites, then you better get involved or get left behind.

Being an Industry Thought Leader

How will people know about your genius if you’re not out there discussing your experiences in areas like LinkedIn Groups, Twitter, Quora and other communities? Anything you do, whatever sector you are in, the Internet has a place for you to socialize with like-minded professionals that facilitate collaboration and sharing. So don’t be shy, get out there and start asking and answering questions. Illustrate through your postings that you’re an engaged and informed leader that understands what’s going on within your specific industry.

“You can raise your profile in other ways also – answering questions on Stack, contributing to an Open Source project, promoting your own open source project on SourceForge. With the new recruiting tools that aggregate information, recruiters are anticipating to see fire associated with your work. So, I advocate technology professionals do something to demonstrate that devotion to their craft,” says Goli.

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